Digital Marketing Manager
World Music/CRASHarts (WMCA), New England’s premier presenter of global music and dance, contemporary dance, and jazz, seeks an experienced Digital Marketing Manager to create, execute, and analyze an integrated digital content strategy to drive web traffic and ticket sales, and communicate our nonprofit mission. The successful candidate will be up-to-date on all the latest trends and technologies in digital marketing, utilizing social media, web analytics, UX design, email communications, and more to develop, deliver, and track content across platforms.
Responsible for developing, executing, and managing
Social media (organic, earned, paid) Develop ad copy, targeting criteria, and placement on Facebook, Instagram, Youtube and Twitter. Provide detailed performance reports.
Email campaigns Create, execute, and analyze campaigns and targeting strategies for marketing and development departments.
SEM Manage Google Grant Adwords account and paid search strategy.
SEO Optimize website and social media channels to increase our ranking on Google’s SERP.
Google Display Network Deploy retargeting and acquisition display ads.
Google Analytics & Tag Manager Develop and deliver regular KPI reports with a focus on improving customer engagement, revenue growth, and user experience.
Website Update content including blog, artist pages, campaign specific landing pages, and lead generation tools. Oversee web developer.
Content Calendar Maintain organization-wide content calendar for website, social, and email communications.
Content Creation Work closely with graphic designer to initiate new and exciting content and communications for both marketing and development departments.
Attend concerts and events for live streaming opportunities and social captures.
Additional responsibilities as assigned
Qualifications & Requirements
2+ years’ professional digital marketing experience at an agency or equivalent
Results-oriented analytical and reporting skills
Strong writing, copy editing, and communication skills
Meticulous attention to detail and organized; comfortable multi-tasking to produce high-quality work on tight deadlines
Design-driven sensibility; experienced in developing engaging web content
Knowledge of HTML, Photoshop, video editing software preferred
Interest in the arts preferred
World Music/CRASHarts offices are located in Central Square, Cambridge. Office hours are Monday-Friday, 9am-5pm. Evening and weekend hours are required at various venues around greater Boston. We are a small, friendly, and dedicated team that works closely together and is very passionate about what we do. There’s an office dog (sometimes two) to keep things lively.
About World Music/CRASHarts
Established in 1990, WM/CA is recognized as New England’s premier presenter of global music and dance, contemporary dance, and jazz. We offer bold and adventurous programs through an annual series of over 60 concerts presented in various venues throughout greater Boston, reaching an audience of 40,000+ each year. For more information, visit worldmusic.org.
How to Apply
Email a cover letter, resume, and work sample (creative content posted to Facebook and Instagram, including engagement and conversion metrics), to Jen Fox, Marketing Director, at email@example.com with “Digital Marketing Manager position” in the subject line. No phone calls please.