BECMA Chief Communications & Marketing Officer
Title: Chief Communications & Marketing Officer
Reports to: President & CEO
Location: Massachusetts (Boston Headquarters)
Salary range: $120,000-$135,000
Start Date: April 2023
Founded in 2015, the Black Economic Council of Massachusetts, Inc. (BECMA) is a statewide organization that advances the economic well-being of Black businesses, organizations, and residents through advocacy, support programming and convening. We are dedicated to eliminating the racial wealth gap for Black people across Massachusetts by helping to create and sustain a thriving Black economy.
BECMA’s work is centered around our 4 pillars for closing the racial wealth gap in MA:
Entrepreneurship: Nurture start-ups and support existing entrepreneurs by providing them with access to affordable and adequate capital to launch and scale their firms.
Placement: Focus on workforce development, particularly in Massachusetts’ high-growth industries, and placing Black professionals in decision-making roles in management and board positions.
Commerce: Support Black business owners in selling their goods and services while helping ally buyers to meet their supplier diversity or ESG goals.
Ownership: Increase homeownership and business owners’ equity stake in their enterprises.
As a member based organization, our top priority is to support our members through advocacy, partnership and programming. We regularly engage with the press, hold public and members-only events throughout the year, and we also host premier annual events including BECMA’s Mass Black Expo and Annual Meeting.
Our membership community includes Black students and professionals, Black business owners as well as partner organizations such as nonprofits, corporations, foundations, hospitals, universities, venture capital firms, insurance companies, and government agencies. BECMA members come from diverse backgrounds, united by the goal of closing the Massachusetts racial wealth gap.
Who We Are
As a startup organization with a transformative mission, we are a team of passionate individuals who are committed to achieving the goal set forth by our founders: eliminating the racial wealth gap. With that in mind, you can look forward to a work culture that is:
Mission-driven: We are committed to excellence in all we do and put in the time and effort required to achieve our goals.
Empowering: We believe in creating leaders who are forward-thinking, risk-takers, and confident.
Collaborative: We understand that our work is interrelated and interdependent.
Supportive: We create an environment that provides the space and tools to accomplish your tasks and exceed internal and external expectations.
Innovative: We know it’s better to work smart and are always seeking creative ways to move us closer to our goals.
Who You Are
Working in partnership with the Senior Leadership Team and the Board of Directors, the Chief Communications & Marketing Officer will develop and execute a comprehensive communication, marketing and brand strategy via digital, print, radio/TV and social media channels.
The successful candidate will be diligent and confident with substantial management experience as this is a key leadership role in the organization. Additionally, this person will have superior relationship-building skills and the ability to combine high-level strategic thinking around growth and expansion with hands-on management and creative problem-solving.
Working closely with the President & CEO and the Senior Leadership Team, the Chief Communications & Marketing Officer will be responsible for the following activities:
What You’ll Do
Organizational Leadership & Strategy:
Participate in organizational planning, budgeting, and other leadership activities
Cultivate an environment of trust, respect and effectiveness
Identify, recruit, and oversee a diverse, communications, marketing and social media team, including contractors, consultants, and partners
Reflect, articulate, and promote the mission, vision, and identity of BECMA
Project a positive organizational image to the public
Provide support to the President & CEO, Board of Directors, and Senior Leadership Team
Provide marketing support for strategic partnerships that support our mission and/or drive our overall capacity and reach
Support the CEO for and during external communication opportunities, whether at emergency or planned events
Manage a team of two direct reports including the Director Digital Marketing and Community Manager
Content & Media Relations
Lead the development and delivery of news to digital, print, and online media
Serve as a liaison between BECMA and the media and serve as the organization’s chief spokesperson, handling sensitive and controversial issues
Organize press conferences and the release of information to the media and the public
Develop and maintain working relationships with community leaders, organizations, and members of the media
Lead strong, vision-focused, service-oriented team of professionals across all aspects of media, internal and external communications, multicultural outreach, web design and marketing
Manage the leadership team’s public communications and the organizations brand through well-developed internal communications, public affairs, and marketing plan and strategy
Develop, direct, and evaluate BECMA’s public relations, marketing, communications, and public affairs strategy; execute effective campaigns/programs on a local, and state basis
Marketing & Distribution:
Create and implement the strategic goals, objectives, and metrics for BECMA’s marketing and branding that will enhance BECMA’s image and position within the business ecosystem and the general public
Oversee the design and development of all of BECMA’s marketing
Help to drive revenue and traffic for BECMA’s events, sponsorships, and special campaigns
Manage digital platforms including payment and registration platforms
Mange BECMA’s digital and other marketing resources, including vendors (e.g. Upwork)
Manage the marketing of BECMA content
Assess the effectiveness of BECMA marketing, across channels and platforms
Work closely with the Events Team to market all BECMA events
What You’ll Need
7+ years of communications, media relations, and marketing experience
3+ years experience managing a team
Experience working with a non profit organization preferred
Exceptional attention to details
Experience with data analytics and marketing metrics
Experience with social media as well as digital and print ad-buying
Proficiency with digital marketing technologies
Experience with stakeholder and community engagement
Experience with event planning (virtual and in-person) is a plus
Exceptional written and verbal communication skills and the ability to provide concise communication internally to both team members and senior management
Experience in successfully executing marketing campaigns that raise brand awareness
What You’ll Get
This is a full-time position with some required travel to the office located at the BECMA headquarters in Boston, MA. Travel to events held throughout the state is also expected. The salary range for this position is $120,000-$135,000 and is commensurate with lived and professional experiences.
BECMA also offers a comprehensive benefits package including:
401(k) retirement plan
Life insurance, flexible medical, dental, and vision benefits for you and your family
Unlimited paid time off
Office issued laptop or computer and cell-phone
Professional development stipend
Interested candidates are encouraged to promptly submit their application through our online portal. Candidates who advance should expect to have a phone interview with the Recruitment Team at Positively Partners, followed by a virtual interview with the hiring manager, and a final interview which will include an opportunity to meet and engage with the BECMA team more broadly. Please email firstname.lastname@example.org with questions or for support submitting your application.
As an EOE/AA employer, the Black Economic Council of Massachusetts will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, national origin or ancestry, age, sexual orientation, gender identification, genetic information, veteran or disability status or any other factor prohibited by law.